MAKE THE MOST OF YOUR MARKETING

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ABOUT IRONWOOD

Ironwood Strategies is a boutique media planning, placement and research agency providing agency-level support and executive-led strategy for paid media campaigns across both digital and traditional media.

Founder and principal Melissa Sharp opened Ironwood Strategies in 2021 after more than a decade of experience managing multi-million dollar media campaigns for corporate, political, and advocacy clients from coast to coast. Her current work focuses on providing brands and advocacy organizations with insights and execution across all media formats, leveraging a career with the rare blend of deep experience across broadcast/cable TV, digital, radio, OOH, and more.

Available Mediums

Digital media planning can include everything from paid social media promotion to video advertising distributed alongside your favorite streaming services. We work with clients to carefully outline target audiences and craft smart, tailored digital strategies to will help them reach their goals. We purchase both programmatically and direct to publisher for access to top-tier content. And, when utilizing programmatic inventory, we always use a blacklist or whitelist, as well as other authentication measures, to ensure brand safety.
Formats include:
- Online video
- Digital display
- Streaming TV (OTT/CTV)
- Paid social media
- Streaming audio
- Paid Search (SEM)
We have experience purchasing TV and radio across 90% of US DMAs and contract directly with local stations or networks – saving you the expense and hassle of markups from media rep firms. Formats include:
- Local TV spot buys
- Local radio spot buys
- Local TV and radio station sponsorships and partnerships
- Network broadcast and cable
As no one OOH provider can provide all the best inventory, we work with multiple OOH partners in each market to create effective, custom OOH campaigns for Ironwood clients.
Formats include:
- Static Billboards
- Digital Billboards
- Transit
- Subway and Rail
- Trams & Buses
- Spectaculars
- Airports
- Dynamic Creative
As more than 80% of Americans access their news from online sources, print can often be an overlooked medium. However, we have seen some specific use cases in which print reaches niche audiences who may otherwise be difficult to access. As an example, printed magazines provide a longer shelf life, and are often left out for multiple people to interact with. These campaigns can often also extend to include cost-effective digital advertising opportunities, as print publications extend their demographic reach across their online presence as well.
Formats include:
- Magazines (local & national)
- Newspapers (local & national)
- Newspaper inserts
- Ethnic Media (in-language publications)

OUR PROCESS

DISCOVERY & INITIAL BRIEF

What does success look like to you? We work with clients to map out campaign goals, including budget, timing, target audiences, desired actions, and outcomes.
RESEARCH & MEDIA PLANNING

How does your target audience consume media? We research media consumption habits to design a custom strategy and media mix to meet your campaign goals.
PLACEMENT & OPTIMIZATION

Once you have approved your media plan, we work closely with your creative team to launch the campaign. Our team closely monitors each campaign, providing performance reports and optimizations at regular intervals.